Hosted at the renowned IFEMA MADRID, the unique and first-of-its-kind exhibition will provide an incredible adventure through the world of Formula 1, with a range of never-before-seen artefacts and contributions from the sport’s most legendary teams, experts and personalities.
Produced in partnership with Round Room Live, the exhibition will be held across six specially-designed rooms, each created in collaboration with award-winning artists, filmmakers and craftspeople, and using technology-led features and interactive displays to tell the story of Formula 1 in enthralling fashion.
The 90-minute experience combines stunning audio and visuals, rare film and imagery, engineering and educational displays, sculptures and iconic Grand Prix cars to deliver an immersive experience for all.
“I am delighted to be here in Madrid to officially open this spectacular Exhibition. I am particularly excited that our passionate Spanish fans will have the opportunity to first experience this breathtaking show,” said F1 President and CEO Stefano Domenicali.
Senn Ferrero’s team was led by partner Alfredo Garzón and senior associate Patricia Galán.
