The Pascual group, leader in the food sector, has announced the acquisition of the historic Alicante coffee company Café Jurado, a firm with more than a hundred years of history that has become a reference in the sector in the Mediterranean area. Pascual will incorporate the 113 employees of Café Jurado into its structure and, in principle, will maintain the Alicante brand.
In a statement, Pascual’s General Business Director, Javier Peña, assures that the operation allows the group to “guarantee its continuity” and “consolidate itself as one of the major players in the coffee business for the hotel and catering trade,” in which Jurado specialises (although it also sells formats for the home through supermarkets and has also entered the capsule segment).
In addition to brands such as Leche Pascual, Bezoya and Bifrutas, Pascual is now adding Café Jurado, an acquisition that “responds to the company’s aim to lead the coffee sector in the on-trade, expanding our business, especially in a strategic area such as the Levante region, where we aspire to lead”. In addition, “it helps us to complete our soluble and single-dose coffee proposal and to expand our retail presence.”
José Luis Jurado, for his part, points out that “more than 100 years ago, the entrepreneurial spirit led my grandfather, Manuel Jurado, to build our first coffee roasting factory in the nerve centre of Alicante, Avenida Maisonnave. It was the beginning of a coffee history that has led us to be pioneers in our sector and which today continues in the hands of another enterprising family, heir to another great visionary, Tomás Pascual.”
Pérez-Llorca advised Grupo Pascual with a Corporate team comprising partner Julio Lujambio and lawyers Ángel Martín and Jaime Pérez Torroja, together with Competition partner Jaime de Blas.