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Thursday, April 18, 2024

UM counsels Bridgepoint on stake acquisition

Uria Menéndez has advised Bridgepoint on the acquisition of a minority stake in the Samy Road group plus an option to acquire a majority stake from Aurica’s and Samy's founders

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Samy Alliance, an integrated, social-first technology- and data-enabled digital marketing and communications company, announces that Bridgepoint has become a shareholder. Aurica Capital remains the company’s key partner, with a 48% stake following this deal. The transaction will help the company accelerate achieving the objectives defined in its strategic plan and consolidate its position as the reference player in the digital marketing sector worldwide.

Listed by the Financial Times as one of the 1000 fastest-growing companies in Europe for the fourth consecutive year, Samy Alliance, headquartered in Madrid, operates in more than 50 markets with offices in 14 countries and over 400 employees. The company develops complete digital strategies for brands: research and market intelligence, data and analytics, social media, digital content, creative, influencer marketing, communications, and public relations. It has recently been recognised as a great place to work by being awarded the Happy Index at Work 2023 certification.

Following a 25% increase in turnover in 2022, Samy Alliance reported €50 million in revenues last year through organic and inorganic growth, geographical expansion into new markets through acquisitions and integration of new services for its clients. The company’s growth plans will be accelerated, both organically and through acquisitions, by Bridgepoint joining Samy Alliance as a minority shareholder alongside Aurica Capital, technology venture builder Jaguar Path Ventures, Inveready Technology Investment Group and Sabadell Venture Capital.

Uría Menéndez’s M&A-Private Equity team was led by partners Manuel Echenique and Alex Bircham, who were supported by junior associates Lorenzo de Benito, Casilda Campuzano and Paula Lissorgues.

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