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Thursday, March 28, 2024

Two Big Four advise on Aurica´s minority acquisition of t2ó from Ardian

EY Abogados has advised Ardian Growth on the sale to Aurica Capital, represented by PwC, of a minority stake in the Spanish digital marketing consulting firm t2ó.

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Aurica Capital, an independent private equity manager in the growth capital segment, announced the investment in Spanish digital marketing consultancy t2 ó through its new Aurica IV fund. Through this transaction, a combination of a sale and purchase and capital increase, the exit of the French fund Ardian is completed and the necessary resources are provided to undertake an organic and inorganic growth plan, focusing on the markets in which t2ó already has a presence. Aurica will hold a minority stake, while the management team and founding partners remain in the capital and will continue to lead the company.

Founded in 2004, t2ó helps companies from different sectors to achieve higher conversion of digital marketing investments. The company has offices in Spain, Mexico, the United States and Italy, and expects to reach a turnover of around €90 million and an Ebitda of more than €6 million. With this transaction, t2ó becomes the first investee of Aurica’s fourth fund.

The team of EY Abogados advising Ardian Growth was led by partner Francisco Aldavero (who has recently joined Pinsent Masons) while Aurica Capital was advised advised by PwC partner Ana Torres.

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