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Thursday, February 22, 2024

Teresa Zueco leads on Bond Brand Loyalty´s acquisition of Buljan Partners

Squire Patton Boggs Madrid managing partner, head of the firm´s Corporate, M&A and Private Equity practice in Madrid and member of the firm´s global Private Equity practice Teresa Zueco, has acted as lead advisor to Canada´s Bond Brand Loyalty on its acquisition of consulting services provider Buljan & Partners Consulting ES.

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According to information published on Squire Patton Boggs´ LinkedIn profile, the firm, with a team led by managing partner Teresa Zueco, has advised Canadian firm Bond Brand Loyalty on the acquisition of the consulting services provider Buljan & Partners Consulting ES.

Bond Brand Loyalty specialises in loyalty and customer experience marketing. Buljan & Partners Consulting is a Spanish company based in Madrid, Barcelona and Hamburg.

The Squire Patton Boggs team advising on this deal was led by the firm´s managing partner Teresa Zueco, who has been very active representing the firm´s clients on several deals since her arrival in May 2021 with a team of six PE lawyers. With her arrival, “its multi-jurisdictional strategy expanded its private equity (PE) and corporate M&A capabilities across Europe, strengthening its international and cross-border offering to the sector,” the firm said in a statement.

Its strategic expansion of its global Private Equity Practice in Europe was also recently bolstered with further significant hire in France consisting of two partners: Private Equity lawyer Anthony Guillaume, who was appointed a Corporate partner, and Acquisition Leverage Finance lawyer Benjamin Marché, appointed partner in the Financial Services Practice in the firm’s Paris office, and also in Italy with partner Sara Belotti in Milan.

Squire Patton Boggs’ global Private Equity Practice comprises Corporate lawyers, experienced in advising Private Equity and Venture Capital investors, investee companies and management teams.

Associates Alejandra Castañeda Ferrer and Jaime Arca Jaudenes and Labour partner Ignacio Regojo supported Teresa Zueco on this deal.

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