This alliance will leverage Globant’s track record in transforming businesses and industries through technology and LaLiga’s expertise in developing world-leading sporting events to enhance the sports fan experience.
Globant and LaLiga will work to expand LaLiga Tech’s products and services to create a distinctive offering for organisations looking to engage a new generation of fans around the world.
LaLiga Tech’s digital ecosystem is comprised of products such as its OTT platform, Fantasy gaming, app, and web design, Mediacoach, and anti-piracy content protection tools, as well as consulting services for data analytics and fan engagement.
The new partnership with Globant will accelerate the evolution of products and services and the geographic expansion of this offering by leveraging Web 3.0, the Metaverse, and Gaming, among many other emerging technologies.
“Globant’s ambition is to reinvent industries by delivering spectacular end-user experiences. After working for almost two decades for some of the world’s leading brands, we are pleased to join forces with such a relevant organisation as LaLiga and build a unique and innovative global offering to support the digital transformation of the most important players in the field of sports and entertainment” said Martin Migoya, Co-Founder and CEO of Globant.
“LaLiga Tech was created to help the sports and entertainment industry accelerate its digital transformation and the increased demand we have seen shows that this remains a key priority for these sectors. This strategic alliance with Globant will enable us to continue this growth on a global scale, creating more immersive and more immersive and valuable technologies for our customers. Globant’s expertise in business transformation, combined with our long experience in growing sports competitions through technology, creates a unique and exciting proposition for the market,” added Oscar Mayo, CEO of LaLiga.
The team advising Globant on this transaction was led by Teresa Zueco, managing partner of Squire Patton Boggs Madrid Office, Bartolomé Martín, partner in charge of the Data Protection and Cybersecurity practice, Pablo García, Legal director of the M&A practice, together with Luis Gutiérrez and Alvaro Luaces, associates of this department. For its part, LaLiga has been advised by Uría Menéndez.