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Wednesday, September 28, 2022
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RocaJunyent advises Tiendeo on its sale to Shopfully, counselled by GA_P

RocaJunyent has counselled Barcelona-based company Tiendeo on its sale to Italian company Shopfully, which was advised by Gómez-Acebo & Pombo

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ShopFully and Tiendeo, the leading Drive to Store technology companies, announced the completion of a transaction that will result in the creation of the European leader in its sector.

ShopFully, an Italian company founded in 2012 that connects millions of consumers around the world with the shops around them through its marketplace and its artificial intelligence-based hyperlocal marketing platform, has acquired Tiendeo, founded in 2011 and based in Barcelona, known for its portal available in more than 40 countries and focused on the digitisation of catalogues and brochures.

The acquisition of 100% of the Spanish company by ShopFully has resulted in the creation of a Group with a presence in 12 countries, a network of 45 million active users and more than 400 customers, including major retailers and widely recognised brands worldwide.

As a result, the new group will offer the best technology and products through a common innovative technology platform, serving a greater number of customers around the world.

This transaction is part of ShopFully’s expansion strategy to become the European leader in Drive to Store. In fact, ShopFully already has a strong and successful track record of acquisitions, such as the integration of PromoQui and VolantinoFacile in 2020.

Thus, the deal is set against a backdrop of profound transformation in consumer behaviour and shopping experience and in the retail industry. Although 75% of consumer goods purchasing decisions in Europe are made through digital channels, 80% of sales are still made in physical shops. In this sense, 70% of the retail industry’s growth over the next few years is expected to come from the physical channel.

ShopFully’s legal consultant for the transaction was the law firm Orrick and Gómez-Acebo & Pombo while Tiendeo was advised by RocaJunyent. RocaJunyent’s team was led by partner Xavier Foz and counted on lawyers Aina Teixidó and Cristina Encina. Gómez-Acebo & Pombo team was led by partners Álvaro Mateo (Corporate/Commercial) and Mariana Díaz-Moro Paraja (Tax), and counted on lawyers Patricia Pérez Beade and Inés López Seco (Corporate/Commercial), Luis Cuesta Cuesta (Tax), Labour counsel Borja González Elejabarrieta and lawyer Jesús Tallos Del Río.

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