Thursday, September 21, 2023

Martínez-Echevarría, Cuatrecasas counsel on the sale of Findasense to Majorel

Cuatrecasas has advised Majorel, a provider of customer experience (CX) solutions and services, on its acquisition of Findasense, a CX design and creative services company that has been advised by law firm Martínez-Echevarría


The financial terms of the deal were not disclosed.

The acquisition supports Majorel’s strategy to further extend its Tech & Expert Services line of business, especially in the area of CX transformation, and to tap into new consumer markets while further expanding its near- and offshore leverage.

“The acquisition of Findasense is the next logical step in creating an industry-leading portfolio of CX transformation services, spanning CX consulting, technology, and creative design services. I’m particularly delighted to welcome around 320 talented new team members to Majorel and further extend our global footprint and end-to-end CX capabilities,” Thomas Mackenbrock, CEO of Majorel, said in a statement.

“At Findasense we have always been pioneers in the field of digitization and customer experience with solutions such as CX Hubs. Our next challenge is the global expansion of our services and methodologies. And what better way to do this than to join Majorel, a global leader in CX? Joining this family is the best news for our clients, our partners, and everyone at Findasense,” Rafael Tamames and Tomy Lorsch, co-founders of Findasense, said in a joint statement.

Findasense provides CX analytics, experience consulting, touchpoint design, social media engagement, and digital marketing services, with a particular focus on the financial services, consumer packaged goods, technology, and telecommunications verticals.

Cuatrecasas team advising Majorel was led by partner Dr. Kai Christian Fischer along with lawyers Ana Laso, Ander Portillo, Jorge Núñez-Lagos Torralba and Sergio Ochagavía.

Martínez-Echevarría team was led by partner Óscar Murillo along with Corporate and M&A lawyer Alberto Salgado Tortosa.

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