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Wednesday, February 21, 2024

Multi-law firm advice on Brown‑Forman´s acquisition of Gin Mare

Cuatrecasas, Uría Menéndez and Gibson, Dunn & Crutcher have advised Brown‑Forman Corporation on its acquisition of Gin Mare brands from Vantguard and MG Destilerías. Ceca Magán and Uría Menéndez Global advised Vantguard on this deal and Destilerías MG was also advised by Uría

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Brown‑Forman Corporation has announced its agreement to purchase the Gin Mare brands from Vantguard and MG Destilerías. Upon completion of the transaction, Brown‑Forman will add Gin Mare and Gin Mare Capri to its growing portfolio.

Gin Mare, the world’s No. 1 ultra-premium gin, is a Spanish gin with a Mediterranean-inspired recipe of botanicals, including Arbequina olives, thyme, rosemary, and basil. Gin Mare Capri, introduced last year, is made with Italian bergamot and lemons, along with Gin Mare’s four principal botanicals.

“Gin Mare and Gin Mare Capri are unique gin brands with impressive sales growth and strong distribution in important European markets. They are excellent complements to Brown‑Forman’s super-premium portfolio,” said Lawson Whiting, president and CEO of Brown‑Forman Corporation. “We believe this exciting acquisition enhances our capacity to deliver meaningful global growth for the long term.”

Gin Mare was founded in 2010 by the Giró Family of MG Destilerías and Alfonso Morodo and Antonio Pardo of Vantguard. Today, it is sold in more than 70 countries and is the largest ultra-premium gin brand in the world according to IWSR.

“Brown‑Forman is the perfect partner to bring Gin Mare to more consumers and bartenders around the world while keeping the brand’s commitment to producing a unique, high quality, Mediterranean gin,” said Manu Giró, CEO, and Marc Giró, Master Distiller, MG Destilerías.

“Our motto at Vantguard is to create brands that are alive with soul and aim to put a sparkle in our customers’ eyes. It’s been a thrill to watch consumers embrace our brand, and we are excited about the future for Gin Mare with Brown‑Forman’s resources and capabilities behind it,” added Antonio Pardo and Alfonso Morodo, Vantguard co-CEOs.

Gin Mare will continue to be produced at MG Destilerías in Vilanova i la Geltrú, a fishing village between the Costa Brava and the Costa Dorada. The transaction, subject to customary closing conditions, is expected to close within 60 business days.

Cuatrecasas’ team was led by partners Javier Martí-Fluxá (Corporate) Álvaro Bourkaib (IP), and Jorge Guerrero (Tax), along with associate Javier Rovira.

On this deal, Gibson, Dunn & Crutcher acted with London and New York office teams.

From left to right: Javier Lucas Nieto, José María Pastrana and Esther Pérez García

Ceca Magán advised Vantguard with a team formed by Tax partner Javier Lucas Nieto, along with partner José María Pastrana and lawyer Esther Pérez García, from the Commercial/M&A area.

José Soria Sorjús (Corporate), Montiano Monteagudo Monedero (IP), and Eduard Vila i Campos

Vantguard Brands Holding, Brown‑Forman and Destilerías MG were also advised by an Uría Menéndez team led by partners José Soria Sorjús (Corporate), Montiano Monteagudo Monedero (IP), and senior associate Eduard Vila i Campos (Corporate).

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