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Wednesday, September 28, 2022
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KWM advises Moira Capital on stake acquisition of Snippet

King Wood & Mallesons has counselled Moira Capital on the acquisition of a 38% stake in Snippet, a Spanish personalised audiovisual marketing platform

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Moira Capital has announced the acquisition of 38 per cent of Snippet, the only audiovisual marketing platform in Spain that allows individualised video personalisation through unique diction and video concatenation software. With this €6 million capital increase, the Spanish company plans to invest in R&D to improve its technology, strengthen its sales and software engineering teams, as well as increase its international presence in the US and LatAm, where it already has a large customer base.

Founded in 2015, the company led by Carlos Sánchez, founder, and CEO, and Pedro Abad, recently incorporated as Co-CEO of the company, is leading the personalisation and individualisation of digital advertising with a disruptive and proprietary technology based on diction and video concatenation software, unique in the world. The result of more than 6 years of development, allows the creation of thousands of fully personalised videos in a short space of time and at a reduced cost. Snippet’s success is driven by the unstoppable growth of digital marketing, the personalisation of content and the prominence of the user experience in the relationship with consumers.

“Personalised video, as a novel format that individualises the message, has already become a key tool that fits with both consumer demand and the commitment of advertisers fully aligned with this trend,” said Javier Loizaga, president of Moira Capital.

Snippet has enabled some of its main clients such as Mapfre, Telefónica, BBVA, Orange, Santander, Grupo Carlos Slim, Iberia and Mahou, among others, to carry out successful marketing campaigns for thousands of clients. For the last 4 years, for example, Real Madrid has been congratulating its members on their birthdays with an individualised and personalised video thanks to Snippet technology.

Digital advertising has experienced outstanding growth in the global market to become the predominant destination for global advertising investment, accounting for more than 54% of total advertising investment by 2020. In particular, in the US market, the percentage already exceeds 62%, more than 70% in the UK, and represents 52% in Spain, accumulating a growth (CAGR) since 2006 of 20% per year.

KWM team was led by partner Pablo Díaz, along with associate Enrique Murillo.

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