The group supported by the Fund Ufenau VII Asset Light, which acquired a majority stake in Marktest in January, has incorporated Conecta RC and Amber Marketing in March with the aim to lead the market research space in Iberia.
Marktest, the leading independent market research and marketing analytics player in Portugal, is joining forces with Conecta RC and Amber Marketing. The new partnership will further expand the Group’s capacities in Spain by incorporating highly professional local complementary teams in Madrid and Barcelona, with the aim to continue their successful development and accelerate growth. Conecta RC, a market research specialist based in Madrid with +20 years of experience, has developed a solid relationship with its clients, large international groups and leaders in sectors such as consumer, finance, insurance, healthcare and education.
Through a client-oriented and innovation-driven approach, its multidisciplinary team is a market reference for their systematic and methodological approach to market research. Amber Marketing, a market research and consulting specialist based in Barcelona and Madrid with +20 years of experience, is a sector reference in the healthcare, consumer and services space, leveraging a deep market understanding and an unrivalled panel of healthcare professionals. Striving to provide high value for its clients, Amber Marketing’s team turns complexity into simpler and actionable insights.
The founders of Conecta RC and Amber Marketing will significantly co-invest, joining Ufenau and Marktest’s founders as partners and driving the Group into its next growth phase. In addition to the benefits of the leading presence across Spain, the combined team will ensure the continuation of the Group’s successful growth strategy, providing room for joint knowledge and product development that will expand the combined service proposition in a highly technical and constantly evolving market.
José Manuel Oliveira, CEO of the Group, said: “I am very glad to see Conecta RC and Amber Marketing professionals join our Group, adding highly professional and committed teams that bring many years of experience and relationships. I am convinced that all our clients will benefit from our strong combined capacity”. Miguel Muñoz, Esther Fernández-Mayoralas, and Óscar Chicharro, founder and partners of Conecta RC, said “We are delighted to be part of the Group. It’s a fundamental step in our growth path that will ensure continuity of our business model while providing the benefits of the combined strengths, helping us grow as a team and offer an enhanced value proposition for our demanding clients.” Antonio Bermejo and Ángel Amat, founders of Amber Marketing, added, “We are convinced about the benefits of the Group’s strategy for our team’s development.”
“They will enable us to accelerate and complement our growth plans while ensuring we continue to provide unique, actionable insights.” Ralf Flore, Managing Partner at Ufenau, considers that “We are pleased to see Conecta RC and Amber Marketing join the Group as partners. The combination of complementary highly professional teams provides significant room for collaboration and value creation, ensuring our Group continues to be at the forefront of market research and data analytics in Iberia.”
Garrigues’ team advising on this deal was led by partner Ildefonso Polo, along with senior associates Jesús Fariza and Estrella Pulido and associate María Estévez.