Vocento has strengthened its position in advertising with the acquisition of the creative agency &Rosàs. The transaction has been completed through Agencia Tango, another of Vocento’s advertising agencies, which has acquired 85% of the shares of &Rosàs for €5.52 million.
In 2022, &Rosàs’ revenues reached €6.5 million and recorded an EBITDA of €0.8 million, with a staff of 30 people.
Its CEO, Jordi Rosàs, says that, after joining Vocento, it will maintain its autonomy and its way of doing things. “In 20 years,” he says, “we have not lost a single client due to service, strategy or creativity. We have helped build the destiny of many brands such as Mahou, Cupra, Carbonell, Dewar’s, Decathlon or Damm; and even the WHO chose our blood donation campaign as the best global strategy. And all this without having renounced our principles of excellence, rigour, honesty and transparency. This is how we will continue.”
Antonio Méndez, CEO of Agencia Tango, will be responsible for coordinating this network of Vocento agencies with a flexibility that facilitates synergies and accelerates the flow of ideas and results. In this regard, Méndez points out that “this agreement, above all, is the combination of the people who make up the companies, with shared values, talent and unparalleled levels of excellence and innovation. We will move into a new, more enriching working model, but without losing our essence.”
With the incorporation of the &Rosàs agency into Vocento, the Group has expanded and strengthened its global network of agencies, which already includes: Tango, Yellow Brick Road, Melé, Pro Agency and Antrópico.
Garrigues advised the buyer (Agencia Tango) with a team made up of Corporate/Commercial partner Roberto Delgado and senior associate Jesús Fariza.