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Sunday, May 26, 2024

GA_P advises Clever PPC on its sale to Aleph

Gómez-Acebo & Pombo has advised the shareholders of the technology platform Clever PPC (Clever Adds) on the sale of a majority stake to Aleph Group, a leading global enabler of digital advertising

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Aleph Group Inc, a leading global enabler of digital advertising, connecting 21,000+ advertisers across 115+ markets worldwide, has announced their majority acquisition of Clever Ads, a technology platform that automates client acquisition and ad spend management for Meta, Microsoft, Google, TikTok and Twitter. The acquisition will bring together Aleph’s extensive global reach with Clever Ads’ technology platform development capabilities, providing opportunities for further growth, and deepening relationships with the world’s leading digital media players and their advertisers.

Clever Ads suite of tools is designed to help small to medium businesses advertise on a global scale across today’s most utilized social media and community based platforms. Trusted by more than 1.2 million businesses across the globe, Clever Ads has already enabled advertisers worldwide by integrating with the most relevant online advertising (PPC) platforms,  developing powerful and effective cross-channel advertising.

Aljoša Jenko, Chief Strategy Officer of Aleph commented “We acquired a proven solution for the SMB segment that we will be introducing across all of our regions including Europe, LATAM, MENA, APAC and Africa, further empowering the digital advertising ecosystem. The exponential speed at which digital advertising is progressing requires us to have specialized technologies and local experts to best meet our clients’ various needs. The more options we can provide to advertisers, the greater their opportunities for growth and success.”

Manuel Climent, CEO and Co-Founder of Clever Ads commented “This unified vision with Aleph opens the door to increased possibilities for all advertisers in frontier markets. We expect great synergies combining the technology platform development capabilities of Clever Ads with Aleph’s global presence across 115+ markets. This combination will help us expand and deepen our relationship with the world’s best global digital media players and their clients.”

The acquisition by Aleph will improve overall confidence with advertisers when measuring digital investments, as well as scaling overall growth. This milestone further validates Aleph’s strategy as a leading global enabler of digital advertising,  adding Clever Ads to its network of trusted and established partners, alongside industry leaders such as Meta, Twitter and Snapchat.

GA_P advised with a Corporate team formed by partner Alex Pujol, together with associates Carolina Posse, Beatriz Dosdá and Jordina Passarell.

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