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Wednesday, September 28, 2022
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GA signs Andrés Vanegas, ex-Baker McKenzie, as partner

The Marketing, Communication, and Business Development consultancy firm specialising in the legal sector, Gericó Associates, has signed Andrés Vanegas as partner in charge of Business Development.

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Andrés, with more than 12 years of experience, has a solid track record in the field of Legal Marketing, Communication, and Legal Business Development in Europe and Latin America. At Baker McKenzie, he was responsible for Business Development and Marketing for the Advisory practice groups in Latin America. He was also Marketing Director at Palacios Lleras and Business Development Director for the Spanish law firm ClarkeModet. Andrés holds an MBA from the Universidad de Los Andes in Colombia, a Master in Marketing from IED Madrid in Spain, and completed the Babson Build Program at Babson College in the United States.

Marc Gericó, managing partner of Gericó Associates, highlighted the reinforcement of the strategic and business development area that this signing represents: “With this incorporation, we reaffirm our commitment to continue promoting the business-oriented strategic consulting of the firms we work with. Thanks to his experience in international law firms such as Baker McKenzie or ClarkeModet, Andrés Vanegas brings the global expertise that leading firms implement”.

For his part, Andrés Vanegas highlighted the value of having a team from major law firms: “I have known Marc Gericó and his team for years from the client’s point of view. A team that stands out for its in-depth knowledge of the particularities of the legal services sector, marked by rigour and a strategic outlook. I am very happy to join an international, growing and first-class team”.

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