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Wednesday, April 17, 2024

EY and Pérez-Llorca advise on ShowHeroes´ acquisition of Smartclip Latam from Atresmedia

EY Abogados has advised Atresmedia on the sale of the 100% of Smartclip Latam to ShowHeroes, advised by Pérez-Llorca, a relevant deal in the digital publishing and advertising sector

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ShowHeroes Group continues its growth journey with the acquisition of Smartclip Latam, the company´s fifth M&A deal in the last one and a half years, hot on the tails of the successful deal with PlayAd Media Group in late 2021. With this acquisition, ShowHeroes goes global launching in the US and Latin America

According to ShowHeroes, welcoming Smartclip LATAM into the ShowHeroes Group opens up a wide array of opportunities for all of its business partners and stakeholders. They will be able to offer their semantic matching technology, paired with the largest library of high-quality video content and access to global demand for premium video advertising inventory to the Latin American markets.

Smartclip Latam, which was acquired by Atresmedia back in 2017 to become a lead digital advertising operator, is a key leader in the Americas. The company delivers advanced online video and CTV advertising solutions, drawing 1.5 billion monthly CTV ad requests and 300 million unique viewers in all of Latin America.

With this acquisition, ShowHeroes Group now counts operations in over 20 countries worldwide, adding the United States, Argentina, Brazil, Chile, Colombia, Perú, and Mexico, and welcomes approximately 50 new employees, growing its team to over 300

“Joining the ShowHeroes Group allows us to offer our Latin American markets the powerful combination of a programmatic platform and impressive content production via ShowHeroes Studios.”

Smartclip Latam’s Ángel Pascual, taking over on the role of ShowHeroes Regional Director Latam

A former subsidiary of AtresMedia, Smartclip LATAM will now be fully owned and operational under the ShowHeroes Group brand. All services offered to premium publishers and advertisers will continue to be offered, while being renamed and integrated into the ShowHeroes Group’s global brand “ShowHeroes” in 2022. The brand smartclip LATAM and its solutions will continue to be offered and integrated into ShowHeroes Group’s roster of brands and offerings.

“Going global and launching ShowHeroes Group in the US and LATAM region will be an important, if not the most important, step so far in the company’s history. Particularly in the past months, we’re seeing more mergers and acquisitions taking place. Playing an active role in the industry’s current phase of consolidation has become key for the growth and positioning of our company. Transforming ShowHeroes into the ShowHeroes Group at the end of 2020 paved the way to successfully close five M&A deals, including Smartclip Latam, making our company a global team of over 300 employees in more than 20 countries.”

ShowHeroes Group Founder and CEO Ilhan Zengin

EY Abogados advised Atresmedia with a team led by Corporate/M&A partner Susana Gómez Badiola, together with her team comprising senior manager Rosa Cañas Lorenzo and senior Gadea Pérez De Guzman Cubas.

Pérez-Llorca advised ShowHeroes with a team led by Corporate/M&A partner Carmen Reyna, together with associate Gabriel Borgogno Córdoba.

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