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Friday, March 29, 2024

DWF-RCD guides Zinklar´s €5.5m Series B

DWF-RCD has advised insights automation platform Zinklar on its €5.5 million Series A funding round led by Caixa Capital Risc, welcoming new investors, including Beacon Capital, EASO Ventures, Full Global Investments and CDTI Innvierte.

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Zinklar, the leading insights automation platform, today announces a €5.5M ($5.7M) Series A funding round led by Caixa Capital Risc. The company welcomes new investors, including UK-based Beacon Capital, as well as EASO Ventures, Full Global Investments and CDTI Innvierte. With this round, a representative from Beacon Capital joins the board, alongside Caixa Capital Risc, Inveready and Zinklar’s founders. Together, they will bring their extensive experience in scaling-up technology businesses.

Zinklar’s insights automation platform provides critical information about consumer needs and preferences to improve businesses’ decision-making. Its intuitive interface taps into 140 million consumers in over 80 markets and offers in-depth understanding to develop meaningful segmentations, launch new products and services successfully, drive more effective advertising campaigns and grow brand value, among other uses. With Zinklar, businesses can foster conversations with consumers anytime, anywhere, and get actionable high-quality insights in as little as four hours. Zinklar’s automation efficiency gains allow companies to create up to 15 times as many research projects with the same resources. Any business can now bring the consumers’ voice into its day-to-day decision-making, almost in real-time.

Zinklar was founded by Jordi Ferrer (ex-Global Strategy and M&A Director at Kantar) and Borja Ormaechea (ex-Groupe SEB Marketing Director). The leadership team at Zinklar brings in-depth knowledge of the market research and consumer insights industry with over 50 years spent working at the likes of Kantar and Ipsos combined with significant experience scaling SaaS businesses such as LinkedIn, Salesforce, Groupalia, Colvin and Box.com. These funds will allow Zinklar to double its team before the end of the year and bring in new talents.

This funding round enables Zinklar to further develop its platform by launching additional research solutions and continuing to strengthen its analytical capabilities to fulfill the needs of its most advanced users. Zinklar will also continue to democratize access to high-quality research, through real-time contextual advice, AI-based automation and live results benchmarking, which will empower both experts and non-experts to conduct surveys even faster and with more confidence.

DWF-RCD advised Zinclar with a team led by Innovation and Entrepreneurship partner Óscar Alegre.

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