Rubén González, an Asturian entrepreneur who founded Raw Superdrink in 2018, has reached 87% of the company. The transaction, which has been advised by DG Law, has consisted of the acquisition of all the shares of two minority partners of the firm, present for less than three years in its shareholding, for an amount of €1 million.
Three and a half years ago, RAW Superdrink began the leap towards a new generation of isotonic drinks. Founded in 2018, the company defines itself as “the first and only organic isotonic drink with 0% added sugar and vitamins on the market.” The entry as an investor of Fernando Alonso, who has a stake of close to 10% of the shareholding, along with ambassadors such as Aleix Espargaró, among others, has meant a definitive step forward for Raw Superdrink. Thus, the company closed 2021 with 506,000 units sold, 38% more than in the previous year. A year earlier, in 2020, the company’s turnover was close to 300,000 euros, also exceeding 396,000 units sold. These figures represent an increase of 125% compared to 2019, the year in which RAW entered the market.
However, for 2023, the company’s plans are to continue growing. “Those in charge of the company are finalising international expansion,” say sources familiar with the purchase-sale of shares by Rubén González, the entrepreneur from Gijón who imagined a drink that he has described in other media as “healthy, environmentally friendly and ecological. We offer it at the price of an ‘artificial’ product. In the idea of making a better world, we intend to help educate new generations to consume products that are better for their health and protect them from obesity and other diseases”.
According to Daniel Gutiérrez, founder of DG Law and advisor on this deal, this is one of the most relevant secondaries of the year in the startup ecosystem based in northern Spain.
