Real Madrid player Rudy Fernández and Raw Super Drink have announced that the sportsman has become a shareholder of the Asturian ecological isotonic drink company. Raw’s healthy proposal has matched the values and mission of the captain of the Spanish national team, who has become a shareholder of the first and only ecological and vitamin-rich isotonic drink with 0% added sugar in the world. Rudy Fernandez joins RAW’s motto, “I drink health”, to bring the world’s healthiest organic isotonic drink to a generation of athletes and consumers who are increasingly concerned about what they consume.
“I believe in this project because Raw helps me to be at a very good level in my professional life at the age of 37, offering me healthy hydration. Athletes have to be aware that the sooner they become aware and take care of their health, the sooner they will ensure a good career,” said Rudy Fernandez. “Raw’s healthy approach has convinced me and I am a regular consumer of this drink. But not only me; at home we have always tried to instil in our children the importance of taking care of themselves, of prioritising health in their eating habits and this isotonic drink, rich in vitamins, with 0% added sugar and with ingredients from organic farming fits perfectly with our philosophy. That is what finally made me invest and become an active part of this brand,” said Raw’s new investor.
For his part, the CEO and founder of Raw Super Drink, Rubén González, from Gijón, expressed his satisfaction with the Real Madrid forward’s participation in the drink’s project: “The world of sport has always been closely linked to energy drinks, but more and more athletes are becoming aware of their health and are looking for healthier products that hydrate them and make up for the lack of electrolytes during and after exercise. Raw comes to fill that gap in the market with an isotonic drink that is truly healthy, with organic ingredients and 0% added sugar. Rudy loved the proposal when he tried it, for its taste, its image and its ingredients, we welcome him and we are excited to use his image as an ambassador to reach new generations and people committed to their health.”
The company has decided not to disclose the amount or the precise terms and conditions of the deal.
The deal was advised on Corporate/M&A matters for its structuring and execution by Daniel Gutiérrez Bernardo, founder of DG LAW Derecho de los Negocios & Propiedad Intelectual.