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Tuesday, April 23, 2024

DG LAW advises Raíz New Media on agreement with Meta to launch OtherSight

DG LAW Derecho de Los Negocios & Propiedad Intelectual has advised northern-based startup Raíz New Media from a corporate, transactional, and IP perspective on an agreement with Meta (Facebook) to launch the first VR travel experience app made in Spain and listed in the latter’s marketplace (Meta Quest)

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OtherSight® was also awarded PEGI 3 label, which confirms that the VR experience is appropriate and suitable for anyone.

A step into the metaverse. Based on advanced photogrammetry techniques that are only offered by very few experts worldwide, OtherSight® offers a unique touristic user experience by providing a fully immersive exploration for players using Quest 1 & 2 devices, allowing them to directly interact with all kinds of elements in unique real locations. New Raíz Media was set up six years ago and since its incorporation has been working both nationally and internationally with top tier companies such as Google, Netflix, and Deloitte.

OtherSight® is a milestone for us as well as for the national VR ecosystem, claim Raíz New Media founders: Eduardo, Raúl & Julián. “We want to thank Facebook for their trust, for believing in dreamers, and for betting firmly on the artistic and not purely techie side. We understand that for VR to reach its full potential we must not only impress at a technological level, but there must be a perfect symbiosis between the human, sensory and interactive part, promoting, if possible, really close experiences that we experience when we travel, for example, through an old alley, a museum, or a cathedral. Art and culture surrounding these such spaces are hardly ever considered as they deserve to be.

However, challenges were also faced during the negotiation and development process. Daniel Gutiérrez Bernardo from DG LAW Derecho de Los Negocios & Propiedad Intelectual, was in charge of structuring and conducting Legal strategies that allowed us to achieve our goal. His involvement was essential so that today we can cheer that OtherSight® is a reality and already in the market, worldwide.”

As commented, DG LAW team was led by Daniel Gutiérrez Bernardo.

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