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Monday, April 15, 2024

Deloitte steers Lengow´s acquisition of Netrivals

Deloitte Legal together with Deloitte Financial Advisory has advised France´s Lengow on the Tax and Financial aspects of the acquisition, as well as its structuring, of Netrivals, Lengow, ifrom Marlin Equity Partners

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Paris-based e-commerce automation platform Lengow, has acquired a mojority stake in leading SaaS price and market intelligence provider company, Netrivals. The financial terms of the transaction haven’t been disclosed. This deal takes place a bit more than a year after private equity firm Marlin Equity Partners acquired a majority stake in Lengow, now expanding its product offering with the acquisition of Netrivals.

Lengow is a software-as-a-service company focused on e-commerce automation. The company helps its customers list their products on several e-commerce platforms at once.

First, Lengow customers import their data feed into the platform. The company supports many popular e-commerce back ends, such as Shopify, Magento, WooCommerce, etc. After that, customers decide where they want to publish their products. In addition to online marketplaces, Lengow can be used to push information to price comparison sites and affiliate platforms. Customers can also use the product for social media and retargeting campaigns.

Netrivals is a Barcelona-based startup that focuses specifically on price and market intelligence. The product helps you track the prices of your competitors over time across multiple e-commerce marketplaces. It currently tracks 1 billion products across 32,000 stores.

With the new acquisition, Lengow will now take advantage of the acquired Netrivals to open its office in Barcelona, Spain.

Deloitte Legal advised Lengow with a team led by partner Borja Escrivá de Romaní, along with senior managers Sergio Ramírez and Martin Schildt.

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