Wednesday, November 29, 2023

Cuatrecasas guides Grupo Giró´s acquisition of Serfruit

Cuatrecasas has advised Grupo Giró on its acquisition of Serfruit, consolidating as a world's leading reference in integrated solutions for the fruit and vegetable industry


Grupo Giró has acquired the majority of the capital of the company Serfruit and also of the company Sersuport, which provides its technical service. In this way, both companies become part of the Giró Group, which has become a world’s leading reference in integrated solutions for the fruit and vegetable industry. With this integration, the Giró Group adds to its offer of fruit and vegetable net packaging all the capacity to automate fruit and vegetable processing plants from selection to palletising, as well as being able to be present in other sectors thanks to the automation solutions provided by Serfruit.

The current owners of Serfruit/Sersuport will continue as partners as well as being the managers who lead these companies, giving continuity to the successful trajectory that has been achieved.

The Giró Group is a leader in fruit and vegetable packaging. Based in Badalona (Barcelona) and founded in 1925, Giró is the inventor and world leader in net packaging. It has five production centres in Spain, one in the USA and another in France and sales subsidiaries in the USA, Mexico, Germany and Italy, as well as a network of distributors covering the five continents.

Serfruit, founded in 1990 and based in Náquera (Valencia), is a leading company in Spain that offers mechanisation, automation and robotisation solutions for industrial equipment in different fields, especially in the fruit and vegetable sector.

With the integration of Serfruit, the Giró Group will consolidate more than 170 million euros in turnover and a workforce of 800 employees. The commercial and technical teams of Giró and Serfruit/Sersuport will continue to operate in the same way as before, but taking advantage of many synergies, tackling integral projects and consolidating leadership together.

Cuatrecasas advised Grupo Giró with a team formed by Corporate/M&A partner Miguel Trías , along with senior associate Roger Freixes and lawyer Alex Auger.

Other advisors to Grupo Giró included ILV SILVER (Financial DD) and Addiens (Tax and Legal DD).

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