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Saturday, December 3, 2022
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Afiens celebrates its 10th anniversary, renews brand image

Alternative legal services firm (ALSP) Afiens, celebrated its 10th anniversary in the Spanish market and presented its new brand image at an event that gathered more than 200 attendees

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Alternative legal services firm (ALSP) Afiens, celebrated its 10th anniversary in the Spanish market with an event in Madrid, which brought together clients, collaborators and suppliers. During the event, hosted by TV presenter Mario Picazo, and with constant references to innovation in traditional areas such as weather and wine, the ALSP also presented its new image to all attendees.

“Celebrating with a disruptive and innovative model an anniversary as significant as the
tenth, and doing so in such a competitive market as the Spanish one, was undoubtedly a reason to celebrate,” said Lorena Salamanca, CEO of Afiens.

The business model proposed by Afiens involves many labels: from the aforementioned ALSP, to the LSP (Legal Process Outsourcing), and to LegalTech or technology firm. But while most of the ALSPs present in the Spanish market could be framed within the concept of “Legal Staffing” (model of expert lawyers), Afiens made a radically different bet.

One of the sectors in which the firm has the greatest penetration is real estate, counting among its clients firms such as Grupo Patrizia, Redevco, Thor or WP Carey, among others.
Ignacio Galdeano, Redevco’s financial director for Spain and Portugal, highlighted Afiens´
“customer orientation and flexibility that allows us to comply with all the legal requirements and that, from a financial point of view, gives me a lot of peace of mind.”

Asked whether the ALSPs are allies or enemies of the law firms, Lorena Salamanca
stressed that: “We are very clear allies. We provide a lot of facilities and speed up and thanks to technology we are able to offer both speed and quality, making it easier for our clients the delivery of turnkey projects to the firms that trust us, and therefore, providing value in a part of the chain that was a problem for them due to their cost structure.”

During the celebration, Afiens also presented its new corporate image to the more than attendees at the celebration, which took place at the well-known Fortuny venue in Madrid.

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