Lengow is a software-as-a-service company focused on e-commerce automation. Netrivals is a Barcelona-based startup that focuses specifically on price and market intelligence. Lengow’s acquisition of Netrivals makes sense as they don’t exactly have the same product positioning, and Lengow doesn’t have a physical presence in Spain. The French startup opened offices in Munich and London and Netrivals will become Lengow’s office in Barcelona.
“Our customers and marketplace partners have been asking for more capabilities for pricing intelligence alongside the Lengow solution, to activate the product data based on reliable market insights. We’re excited to expand our offerings with this acquisition and continue to innovate to help brands and retailers succeed in their e-commerce strategies,” said Lengow CEO Mickael Froger said in a press release.
The financial terms of the transaction haven’t been disclosed. Across Legal’s team was led by partner Ignacio Lacasa.